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Communication effectiveness on IT service relationship quality


Document Information:
Title:Communication effectiveness on IT service relationship quality
Author(s):Jun-Gi Park, (IT Policy and Strategy Research Institute, Yonsei University, Seoul, Republic of Korea), Seyoon Lee, (Graduate School of Information, Yonsei University, Seoul, Republic of Korea), Jungwoo Lee, (Graduate School of Information, Yonsei University, Seoul, Republic of Korea)
Citation:Jun-Gi Park, Seyoon Lee, Jungwoo Lee, (2014) "Communication effectiveness on IT service relationship quality", Industrial Management & Data Systems, Vol. 114 Iss: 2, pp.321 - 336
Keywords:Communication effectivenessIT servicesRelationship commitmentService qualityTrust
Article type:Research paper
DOI:10.1108/IMDS-04-2013-0186 (Permanent URL)
Publisher:Emerald Group Publishing Limited
Acknowledgements:This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government (NRF-2012S1A3A2033474).
Abstract:

Purpose – This study aims to investigate the effect of communication effectiveness (CE) on service quality (SQ) leading to relationship quality (RQ) in IT service relationships.

Design/methodology/approach – CE was decomposed into frequency, bi-directionality and quality of communication while SQ was decomposed into functional and technical qualities, and RQ into trust and relationship commitment. An empirical study is conducted testing the nomological research model consists of these dimensions, using survey method collecting data from 144 subjects.

Findings – The findings indicate that good SQ can impact relationship commitment only via the clients' trust, but not directly. Influence of functional quality is stronger on trust but technical quality also maintains significant impact. Detailed findings imply that, while communication is important element influencing perceptions of SQ, quality of bi-directional communication is more critical than simple but frequent communication.

Originality/value – This study explores the direct impact of CE on SQ leading to RQ in IT service context. Previous studies rarely tested the impacts of functional and technical SQ, simultaneously. Findings of this study add values to research on service relations as well as IT services research in terms of differentiating functional and technical service qualities.